A BROMSGROVE start-up business has benefitted from a boost in sales and an increased workforce after gaining council support.

Trainer Armour provides a unique product that prevents toes from wearing holes in fabric trainers.

Andy Chancellor from Bromsgrove is the mastermind behind the business.

The idea was born after he continually experienced holes in every pair of fabric trainers and decided enough was enough.

In 2020, he started a project to develop a solution to the problem and developed a prototype thanks to his background in product design.

Andy applied for Enterprising Worcestershire’s Start-up grant to help fund office space, IT equipment and infrastructure.

With the company’s projected growth figures, it was identified that extra personnel would be needed, as well as extra equipment.

Andy said: “Some business owners might find the process a bit daunting, especially whilst also trying to run your business, however the long-term potential gain from the grant funding makes it all worthwhile.”

Since launching, Trainer Armour has grown to a team of four and is developing new products as well as following up on distribution leads in Europe, Australia and America.

Councillor Marc Bayliss, cabinet member with responsibility for economy, infrastructure and skills said: “It is great to see how the grant funding has made a positive impact on Andy’s business.

“Start-ups make a great contribution to our economy and employment which is why it is so encouraging to see Trainer Armour flourish.

“I would encourage other early-stage businesses across the county to view what support the council has on offer to help them.”

The Enterprising Worcestershire project has recently announced an increase in their Start-up grants up to the value of £30,000 for a limited time.